This line of cruelty-free lip balm is backed by a mission: To awaken people to their self-worth, and to encourage them to live boldly and courageously. We do this in two ways:
- By putting “BITCH” in the name of a product that soothes and restores. We’re appropriating a word that has historically been used to inflict shame, and attaching it to an agent of restoration.
- By putting our money where our mouth is. BITCHSTIX donates to retailer-nominated nonprofit organizations that support survivors of domestic abuse and sexual assault.
BITCHSTIX is more than just a balm. It’s a call to action to transform a “bad” word into a force for good. It’s a one-of-a-kind product that seeks to inspire, empower, and change lives for the better.